Features / Website Direction Studio
ContentCraft AI
Website Direction Studio
Turn a website idea into a complete, AI-ready build specification: one Project Profile, a library of 100+ complete style blueprints, page structures for ten website types, and build instructions tailored to twelve AI platforms.
How it works
Five steps. Choose: one of ten website types (a SaaS landing page, an agency, a store, a portfolio, a personal brand, a publication, a local business, a course, a restaurant, a nonprofit) and your starting point, from a blank page to modelling a reference site. Describe: the Project Profile, filled in once — audience, goal, offer, value proposition, differentiators, tone of voice, and the single action every page serves. Style: browse the library and pick a direction, or up to three to compare. AI: aim the result at the platform you build with. Create: the Studio assembles one complete specification — project summary, the page structure for your website type with the job of every section, the full style blueprint with its named colours and type pairing, content and voice direction, optional image, video and audio briefs, and build instructions shaped for your platform's way of working. Paste it in, and the building starts from a brief instead of a blank prompt box.
What's inside
- Project Profile: the shared brief every specification is built from, saved to your account; every field optional, with sensible defaults instructed wherever you leave one empty.
- Style Library: 104 complete style blueprints — the four foundational directions (Modern, Corporate, Luxury Premium, Classic) plus 100 more across eleven families, from Swiss International and Bauhaus to Brutalist, Art Deco, Dark Academia and Chrome Y3K.
- Style Explorer: search and filter the library by family, mood and best-fit website type, preview each full blueprint, and select up to three directions for one specification.
- Page structures: a real page plan for each of the ten website types, every page with its sections and the job each section does.
- Platform tailoring: twelve build platforms in three classes, with the instructions genuinely reshaped per class — conversation plans, project file structures, or opening prompts with a component flow.
- Media briefs: optional image (Midjourney / FLUX), video (Google Veo) and audio (ElevenLabs) direction, written from your chosen style and appended to the specification.
Frequently asked questions
Do I have to fill in the whole Project Profile?
No. Every field is optional. Fill in what you know, once, and where a field is empty the specification tells the AI to choose a sensible default for that part and state what it chose, instead of stalling or inventing facts about your business.
Which AI tools can build from the specification?
Twelve: ChatGPT, Claude, Gemini, Grok, DeepSeek and Manus as conversational builders; Claude Code and Cursor as code agents; Lovable, Bolt.new, v0 and Replit Agent as visual app builders. The build instructions at the end of the specification are shaped for the class you pick: a step-by-step conversation plan for chat tools, a project file and stack structure for code agents, and an opening prompt plus a component and page flow for visual builders.
How many styles can I compare in one specification?
Up to three. The library holds 104 complete directions, the four foundational ones (Modern, Corporate, Luxury Premium, Classic) plus 100 more across eleven families, and each is a full blueprint: named palette colours, a typography pairing, a layout character and a mood. Select two or three and the specification writes each blueprint out in full, so you can have the home page built in each direction and compare before committing.
Does ContentCraft build the website for me?
No. The Studio assembles the complete build specification from your profile, your style picks and your platform, and you paste it into your own AI tool, which does the building. Nothing is generated by an AI on our servers; the specification is written here, deterministically, from what you entered.